Astralis And Garmin Announced Partnership For Smartwatch, Garmin Instinct Esports Edition
Esports industry continues to grow and expand into new lands with surprising partnerships. While some partnerships are more superficial, a portion of them look promising to build foundations of new and innovative products.
Astralis announced today that they are partnering with the famous wearable technology and GPS-related products manufacturer Garmin for a new line of smartwatches. This new product is called Garmin Instinct Esports Edition, and the company mentioned that it is specifically designed to improve the performance of esports athletes and enthusiasts.
This commercial partnership is going to be valid for all Astralis’ teams. During this long-term project, Astralis will be also playing a crucial role in promotion and marketing of this smartwatch line throughout the Nordic region. For now, financial terms of this partnership agreement is not disclosed. The new line of product, Garmin Instinct Esports Edition was officially revealed today in the morning.
This surprising but equally crucial partnership may be able to bring up a new and potentially useful category of wearable technology to the esports scene in the future, especially for the high-tier competitive levels.